Hei

Phonetic pronunciation: HAY

The Philosophy of Care

Sisu (Extraordinary perseverance and quiet dignity)

Expressing genuine authenticity without false flattery or superficiality

Somatic Greeting & Body Language

A brief firm handshake with steady respectful eye contact and no small talk

Geographic Footprint & Etiquette

Used across Finland.

Standard greeting. Finns value silence and honesty over empty pleasantries